7 Most Important Search Engine Optimisation Elements On Your Blog
Friday, July 10, 2015 on Labels: seo
Every blogger wants his blog to be on the first page of Google’s search results, but not everybody has the knowledge of Search Engine Optimisation that will help him to get better rankings!
The blog will receive less amount of visitors, if you have not done your blog’s Search Engine Optimisation (SEO) in a proper manner. You may even consider a hiring a Search Engine Marketing company that will do the job for your blog if you can’t do it yourself.
Search Engine Optimization Firms will offer you Search Engine Optimization Services and other Search Engine Optimization Tools for some reasonable prices, however, if you are a newbie on a tight budget it will seem to be a large amount for you.
Search Engine Optimisation depends on many elements of your blog, to determine the content on your blog and to rank it in their Search Results. Getting better ranking in SERP’s (Search Engines Results Page) depend on many factors like popularity, authority, number of backlinks etc.
So, let us now jump to the main elements of your blog that you must pay attention towards for better ranking in SERP’s and it is a Free Search Engine Optimization technique. So let us get started here;
1) Title Tag
2) Meta Description
5) Keywords Frequency
So, these were the topics that we are going to discuss now, So, let us, now discuss the topic in detail. We will be talking about what are they and why are they important.
Title Tag: Try to write attractive titles for your blog with the keywords in it. Make sure that you include the main keyword in your title, or you may not get better results. Before publishing your content do a good keyword research and then decide which keywords you are going to use. WordPress and other CMS allows you to even set secondary titles.
Meta Description: Meta description is the snippet of description that appears when you are searching for anything in Google or any other Search engine. Meta Description will allow to searcher to decide whether the webpage will contain the information he is looking for. Meta Description must not be too long, usually search engines uses only 165 characters for Meta. Create Meta description in such a way that attracts the Searcher.
Keywords: Keywords are also essential for ranking better. Keywords must be used in your posts title, in your posts first paragraph, in between the post and at the ending of the post. You can even highlight some keywords in bold and italics. Try to focus on keywords with less competition but with good amount of search.
Content: Try to write content fir your readers and not search engines. Your content should be unique, fresh and highly targeted on the topic, no matter it’s a 400 word article or one with 1000 words. Your content should contain your desired keywords in the right manner. It is always harder of a very short article like about 100 words to rank better in search engines, therefore it is recommended that you write at least 300 words for each post.
Keyword Frequency: Do not spam search engines with ‘Keyword Stuffing’. Your keywords frequency and density both must be in a suitable ratio. Keyword frequency in simple terms means how much time your keyword appears on your content. Density is the ratio of keywords with the rest of the words in your content. A density of 5% or more is considered as spamming by Google.
Links: Your content must link out to relevant webpages. Do not create too much links in a single posts or else this will also be of no good. Link to webpage which contain sufficient information of the topic. You may also inter-link your own pages.
Readability: This is the main thing, do not create content that cannot be read easily. Do use dark or very light colors for writing your blog posts text. Just make sure that your visitors can read the content easily.